Something New
Overview
With possibly the coolest address you could wish for, One New York Street Manchester was in need of a brand overhaul to live up to its prestigious address and future ambitions. Partnering again with Royal London Asset Management and coinciding with an extensive refurbishment, Landmark Branding were instructed on brand repositioning.
Goals
The marketing needed to shift perceptions, reach new audiences and increase brand awareness. The new brand also needed to work in synergy with the refurbishment and interior vision of Royal London.
Rebranding as 1NY allowed us to reposition the building, shift perceptions and relaunch to the market. We introduced a clean and fresh visual identity that will be implemented throughout the building and across all marketing materials to create a sense of style and place.
Info
Working alongside CBRE and Colliers, Landmark has launched a new marketing brochure and website and the new signage and way-finding will be implemented inline with the refurbishment and interior design team.
