Visual Identity for a Rylands Manchester
Overview
The Rylands Building was built in the 1930’s as a show of prosperity and ambition and has stood proudly as a Landmark of Central Manchester. With an abundance of character and charm the building will now undergo a £70M+ restoration to its former glory comprising workspace, retail and leisure.
Goals
Landmark were instructed by international property investor AM Alpha to create a distinctive new brand, visual identity and supporting marketing materials to align with both the heritage of the building and the exciting future vision. The brand would need to evolve and grow with the building, be applicable to a wide range of sectors and create a sense of place.
The intentionally simple icon represents the 3 districts it connects whilst also being a reference to the geometric art deco style. The Futura font family, with subtle geometric characteristics, creates authenticity to the heritage whilst also aligning with the future architectural vision.
Info
Working alongside the agents teams of OBI and Barker Proudlove the initial campaign included brand creation, guidelines, CGI imagery, marketing brochure, website and keynote presentations. Landmark have partnered with the property marketing agency REMM on delivering a full media planner, social media and marketing strategy for the next 2 years.
