Luxury London Apartments
Overview
An exclusive development of 22 apartments and retail parade strategically located in Vauxhall, directly adjacent to the Nine Elms regeneration area. The project required a stylish brand identity that would reflect the luxurious living space and target market.
Goals
Client goals of the marketing were to sell off-plan as quickly as possible and at asking prices. The key to this was creating a high-end marketing brochure and a range of high-end CGI images to help potential buyers visualise the space and quality.
The brand icon combined W+V (Wilcox and Vauxhall) into an elegant identity that became a consistent brand framework to all marketing materials. Landmark provided full service marketing from interior design and CGI visuals to brand and marketing brochures.
Info
Further to the creation of the CGI's and marketing brochure the development was sold off-plan. Landmark continue to work with the developer and are currently working on a range of residential projects in Central London.
